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For complete notes for all the chapters visit Business Studies Notes | NCERT Based and Easy Language |Class 12

BUSINESS STUDIES CRASH COURSE

• Class 12
• Exam Oriented
• Less Then Hours
• Best & Short Notes

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INTRODUCTION

The market for Deos and fragrances, as perceived in western parlance, is of a recent origin. The Deos and fragrances market had remained confined to small quantities of scents, eau de colognes, deodorants and after shave lotions.

PRODUCT DESCRIPTION

Our deo is a pure freshening agent. An explosion of vitality emphasized by the fresh citrus notes of orange, bergamot, spearmint and verbena is harmoniously blended in a green accord of petitgrain and galbanum.

SWOT ANALYSIS

Strenghts

Weakness

Opportunity

1. Increase usage of Deo due to growing taste for western sophistication

     2.  Cosmetics industry growing by 10% in India.

COMPETITOR ANALYSIS

• Fogg: – Fogg is the latest health care product. It is founded in 2013. Fogg deodorant has a royal fragrance that’s so good.
• Park Avenue: – Park Avenue is one of the biggest brands in the cosmetic industry. This one among the Best-Selling Men’s Deodorant in India.
• Axe:- Axe (also known as Lynx in the United Kingdom. Axe deodorants is very famous for their hot ads and fragrance that attracted young men to buy the product forcefully.

TARGET MARKET

TARGET MARKET OF DEO IS:

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Hoarding with celebrity as brand ambassador in big cities.

2          Use of Social Networking Websites

3          Awareness campaign

GRADING

The product homogeneity resulting from grading can bring the market closer to perfect competition, encourages price competition among sellers, and reduces 
extraordinary  profits.

PRICE STRATEGY

By producing a superior body care product, that offers more qualities than the other products available in the market, at or around the same price as the competition, consumers will hopefully want to purchase the  over the  others. There will be more qualities offered at no extra charge.

LICENSES AND PERMISSIONS

This body care product is subject to several requirements that aim at reducing the release of harmful substances into the environment during the process of manufacturing.

SALES PROMOTION

Various sales promotion techniques used are:

1. Free gifts on occasions such as Mothers ‘Day, Valentine Day etc.   
2. Discount: Special 10 % discount on buying a Couple Pack i.e. a pack containing deo for men and women both. This will make consumer buy more product and thus will lead to increase in sales.

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INTRODUCTION

The problem of child labor has been more serious in developing countries than in developed country. Due poverty, hunger, illiteracy, ignorance, traditional thinking and lack of proper implementation of child labour laws in our country ,the problem of child labour is still persist in our society.

WHAT IS CHILD LABOUR

As per International Labour Organization (ILO):

The term “child labour” is often defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development. 

CHILD LABOUR IN DIFFERENT INDUSTRIES

Child Labour prevails in every sector whether it is manufacturing, mining and quarrying, domestic service or hotels, restaurants and retail sector

CHILD LABOUR IN INDIA

In India child labour still continues to pose a challenge before the nation.  Government has been taking various pro-active measures to tackle this problem. However, considering the magnitude and extent of the problem and that it is essentially a socio-economic problem inextricably linked to poverty and illiteracy, it requires concerted efforts from all sections of the society to make a dent in the problem.

CAUSES OF CHILD LABOUR

Over population, poverty, parental illiteracy, lack of proper education, urbanization, availability of cheap child labour are some common causes of wide-spread child labour.

EFFECTS OF CHILD LABOUR

To keep an economy prospering, a vital criterion is to have an educated workforce equipped with relevant skills for the needs of the industries. The young labourers today will be part of India’s human capital tomorrow. Child labour undoubtedly results in a trade-off with human capital accumulation.Child labour in India                     

INDIAN CONSTITUTION PROVISIONS RELATED TO CHILD LABOUR

• Article 24 Prohibition of employment of children in factories, etc
• Article 39  Certain principles of policy to be followed by the State
•  Article 45 Provision for free and compulsory education for children

The Child Labour (Prohibition and Regulation) Act of 1986

The main object of this Act is to prohibit the engagement of children in certain employment’s and to regulate the conditions of work or children in certain other employment’s

NATIONAL CHILD LABOUR PROJECTS (NCLP)

The largest and most structured intervention in the area of child labour in India is the National Child Labour Projects (NCLP). The NCLP Scheme targets children below 14 years of age working in specific areas of hazardous work, listed as 15 Occupations and 57 processes in the Schedule to the Child Labour (Prohibition & Regulation) Act, 1986. 

EFFORTS BY GOVERNMENT OF INDIA TO CONTROL CHILD LABOUR

The child labour (Prohibition and Regulation) Act 1986 prohibits the employment of children below the age of 14 years in 16 occupation and 65 processes that are hazardous to the children’s lives and health.

CERTAIN LEGAL PRONOUNCEMENT CHILD LABOUR

•  v. Union of India: [(1982) 3 SCC 235; AIR 1982 SC 1473]
• Lakshmi Kant Pandey v. Union of India: [(1984) 2 SCC 244; AIR 1984 SC 469]
• M.C.Mehta v. State of T.N.: [(1991) 1 SCC 283]
• Gaurav Jain v Union of India: [(1997) 8 SCC 114; AIR 1997 SC 3021]

CASE STUDY

• BACHPAN BACHAO ANDOLAN (BBA)
• SAVE THE CHILDREN

CONCLUSION

Child labour cannot be eliminated by focusing on one determinant, for example education, or by brute enforcement of child labour laws. The government of India must ensure that the needs of the poor are filled before attacking child labour. If poverty is addressed, the need for child labour will automatically diminish.

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