In this post , we are providing you ,brief Business Studies Project on Marketing management on the topic Chocolates . You can also download the PDF of complete marketing management project on chocolate from here .
THE TOPICS OF MARKETING MANAGEMENT CHOCLATE PROJECTS ARE AS FOLLOWS
INTRODUCTION
Chocolate consumption is gaining popularity in India due to increasing income and lifestyle. The consumer demand for chocolates has only been increasing in the last few years and this has led to a greater number of companies venturing into the Indian market.
PRODUCT DESCRIPTION
NAME OF THE PRODUCT
Our company will be dealing in the manufacturing of three types of Chocolates. They are:
- Milk Chocodose
- Fruit & Nut Chocodose
- Dark Chocodose
UNIQUE SELLING PROPOSITION
- Hand crafted chocolate made from some of the world’s rarest cocoa.
- Our chocolates are high quality chocolates as they are shiny brown, breaks cleanly and is smooth
- Our choclate flavor begins to fill your mouth the moment the chocolate begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder
COMPETITOR ANALYSIS
The top competitors of our product are as follows
- Cadbury : Cadbury was established originally in UK during 1824 by John Cadbury. Right now it operates in more than 50 countries across the world.
- Nestle: Nestle is one of the top names in the world when it comes to nutrition, wellness, and health.
- Amul: Amul is part of the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is the biggest organization in the domain of food product marketing in India.
TARGET MARKET
The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion. To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences.
PRICE STRATEGY
Price is kept Low while Promotion is kept high, Strategy is: Rapid Penetration
PROMOTIONAL STRATEGY
Advertising and promotion should be done through commercials, magazines, radio, and ads put up in places such as departmental stores. It can be done through TV advertisement, Internet, use of social networking websites.
WAREHOUSING
As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.
PACKAGING
Packing materials like Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of chocolate.
NEED COMPLETE PROJECT AS PER CBSE GUIDELINES DOWNLOAD IT FOR FREE FROM HERE , USE CODE FREE .