In this post we are sharing project on ice cream for business Studies Marketing Management for Free . In this project a new Ice Cream Brand is made and complete analysis and marketing study is done .
INTRODUCTION
We are proudly starting a new production unit for Ice cream, manned by skilled technicians, which will help to turn our new innovative idea into reality. By introducing a new, innovative and qualitative product with continuous efforts for improvement year after year, we will assure and achieve the best product market and expertise in the global trade.
Product Name: Creamolata
WHY DID I CHOOSE THIS PRODUCT
India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning into regular patrons of ice cream parlors, helping to fuel greater interest in packaged offerings in the country.
PRODUCT DESCRIPTION
Creamolata is a diet-friendly ice cream that makes it easier to enjoy the occasional scoop while still watching your waistline. It is lower in calories and fat than other ice creams available in the market.
UNIQUE SELLING PROPOSITION
- Creamolata is a diet-friendly ice cream as it is lower in calories and fat than other ice creams available in the market.
- It has a much denser texture.
- The product is Quality tested. Moreover food nutrition label is also obtained. Maintenance of cleanliness and hygiene during production is also tested and certified by various agencies.
COMPETITOR ANALYSIS
KWALITY WALLS – Whether it’s beating the heat with a refreshing and healthy Fruttare, professing your love with a Cornetto, crunching away all your worries with a Feast, celebrating precious family moments with Selections, brightening up a dull day with a Paddle Pop, celebrating sweet victories in a royal way with Shahi Delights, sharing sweet times with your beloved ones with Kulfeez.
Amul – AMUL Ice creams are made of the freshest milk and the freshest cream blended with the yummiest flavours, fruits and nuts to make you keep on asking for more.
Mother Dairy – Mother Dairy Ice Cream has always been everybody’s favorite. It is the dedicated manufacturer for Mother Dairy Ice cream with a capacity of approx. 60000 lts /day.
MARKETING
The marketing is an important part of the business because it describes how the product(s) or service(s) will be distributed, priced, and promoted. Marketing research evidence to support any of the critical marketing decision strategies, as well as for forecasting sales.
GRADING
Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.
DISTRIBUTION STRATEGY
Creamolata will be distributed through indirect channel of manufacturer-whole seller-retailer-consumer (two level channels). In this Manufacturer sells in bulk to whole sellers who in turn sells in small quantity to retailers .
ADVERTISING STRATEGY
It is essential that we drive our product into the public eye and educate the target market on this unique product. Each year, we will spend 24% of its revenues on promotional activities, which is referred to in total promotional budgeting. This large initial budget will be crucial for creating a positive buzz about Creamolata.
COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS
- Broachers and stall in malls and fairs.
- Awareness campaign
- Online advertisement and promotions
PRICE STRATEGY
Market skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and ice cream.
SALES PROMOTION
Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy.