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INTRODUCTION
The market for Deos and fragrances, as perceived in western parlance, is of a recent origin. The Deos and fragrances market had remained confined to small quantities of scents, eau de colognes, deodorants and after shave lotions.
PRODUCT DESCRIPTION
Our deo is a pure freshening agent. An explosion of vitality emphasized by the fresh citrus notes of orange, bergamot, spearmint and verbena is harmoniously blended in a green accord of petitgrain and galbanum.
SWOT ANALYSIS
Strenghts
| 1 | Atractive Packaging |
| 2 | High differentiation factors |
Weakness
| 1 | Heavy capital will be required for promotion |
| 2 | Only urban market phenomenon |
Opportunity
- Increase usage of Deo due to growing taste for western sophistication
2. Cosmetics industry growing by 10% in India.
COMPETITOR ANALYSIS
- Fogg: – Fogg is the latest health care product. It is founded in 2013. Fogg deodorant has a royal fragrance that’s so good.
- Park Avenue: – Park Avenue is one of the biggest brands in the cosmetic industry. This one among the Best-Selling Men’s Deodorant in India.
- Axe:- Axe (also known as Lynx in the United Kingdom. Axe deodorants is very famous for their hot ads and fragrance that attracted young men to buy the product forcefully.
TARGET MARKET
TARGET MARKET OF DEO IS:
| S.NO | DESCRIPTION |
| 1 | Elite and Top middle class |
| 2 | Teenagers and college going students |
| 3 | Celebrities |
| 4 | Business Class |
COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS
1 Hoarding with celebrity as brand ambassador in big cities.
2 Use of Social Networking Websites
3 Awareness campaign
GRADING
The product homogeneity resulting from grading can bring the market closer to perfect competition, encourages price competition among sellers, and reduces
extraordinary profits.
PRICE STRATEGY
By producing a superior body care product, that offers more qualities than the other products available in the market, at or around the same price as the competition, consumers will hopefully want to purchase the over the others. There will be more qualities offered at no extra charge.
LICENSES AND PERMISSIONS
This body care product is subject to several requirements that aim at reducing the release of harmful substances into the environment during the process of manufacturing.
SALES PROMOTION
Various sales promotion techniques used are:
- Free gifts on occasions such as Mothers ‘Day, Valentine Day etc.
- Discount: Special 10 % discount on buying a Couple Pack i.e. a pack containing deo for men and women both. This will make consumer buy more product and thus will lead to increase in sales.
