We are sharing Business studies project on marketing management on the topic business here in brief . This is just brief outline of the project . To download the complete pdf of the project click on the link below
INTRODUCTION
We are planning to introduce a new product BISCUITS with some new ideas and concept.
SWOT ANALYSIS
Strengths
| 1 | Extremely attractive delivery method. |
| 2 | Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction |
Weaknesses
| 1 | The struggle to build brand equity |
| 2 | Maintenance of adequate stock |
OPPORTUNITIES
| 1 | A growing segment of the market due to increased usage. |
| 2 | Already built brand image of the company |
UNIQUE SELLING PROPOSITION
| 1 | Deliciously tasty honey and nut clusters. |
| 2 | The product is Quality tested. |
COMPETITOR ANALYSIS
- Parle:- Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India.
- Britannia:- Britannia Industries Ltd is reputed as being one of the top biscuit brands in India.
- Priya Gold:- Its commercial operations, which included selling and making biscuits under the brand name Priya Gold started during October 1993.
GRADING
Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.
DISTRIBUTION STRATEGY
| PHASE | DESCRIPTION | AREA OF DISTRIBUTION |
| 1 | Small packs will be introduced to gain benefit and market share. | Small cities, urban areas will be reached for people searching diet friendly breakfast material. |
| 2 | Large packets will be introduced to build credibility of product in the market | Small Cities as well as big cities for Hotels, and cream class of society. |
COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS
1 Broachers in Departmental Stores
2 Broachers and stall in malls and fairs.
3 Awareness campaign
PRICE STRATEGY
Strategy: Market Skimming pricing stratergy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and tasty breakfast.
LICENSES AND PERMISSIONS
Under FOOD SAFETY & STANDARDS ACT, 2006 FRAMEWORK food business organization need to take license/registration from Food Safety and Standards Authority of India.
SALES PROMOTION
Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker.
PACKAGING
Packaging refers to the act of designing and producing the container or wrapper of a product. It is the technology of enclosing or protecting products for distribution, storage, sale, and use.