In this post , we are sharing with you brief on the marketing management project on the product Coffee .
INTRODUCTION
We are now planning for to introduce a coffee in the market with some new ideas and concepts.
PRODUCT DESCRIPTION
Our Coffee is finest coffees from around the world chosen for their uniqueness, exciting flavours and quality. They are roasted in small batches to suit their individual characteristics and to get the best possible flavour.
SWOT ANALYSIS
Strenghts
| 1 1 | Extremely attractive delivery method. |
| 222 | Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction |
Weakness
| 1 | The struggle to build brand equity |
| 2 | Maintenance of adequate stock |
COMPETITOR ANALYSIS
- Nescafe:- Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.
- Bru:- A coffee that makes special moments of genuine warmth and happiness
- Folgers:- Folgers developed an entirely new vocabulary to describe the “cup” qualities of its various coffees.
MARKETING
Marketing planning will be an annual requirement (with careful monitoring and changes made on a weekly or monthly basis) for the entrepreneur and will be regarded as the road map for short-term decision making.
DISTRIBUTION STRATEGY
| PHASE | DESCRIPTION | AREA OF DISTRIBUTION |
| 1 | Coffee shops will be opened to cater new segment of market. | Each and every market all over the country |
| 2 | Large packets will be introduced to build credibility of product in the market | Small Cities as well as big cities for Hotels, and cream class of society. |
COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS
1 Online advertisement and promotions
2 Use of Social Networking Websites
3 Awareness campaign
PRICE STRATEGY
Strategy: There are expenses on selling commission, publicity, on free sampling/replacements which are to be considered.
SALES PROMOTION
Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products
WAREHOUSING
As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.
PACKAGING
Packing materials like Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of coffee.