INTRODUCTION

We are proudly starting a new production unit for Ice cream, manned by skilled technicians, which will help to turn our new innovative idea into reality. By introducing a new, innovative and qualitative product with continuous efforts for improvement year after year, we will assure and achieve the best product market and expertise in the global trade.

Product Name: Creamolata

WHY DID I CHOOSE THIS PRODUCT

India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning into regular patrons of ice cream parlors, helping to fuel greater interest in packaged offerings in the country.

PRODUCT DESCRIPTION

Creamolata is a diet-friendly ice cream that makes it easier to enjoy the occasional scoop while still watching your waistline. It is lower in calories and fat than other ice creams available in the market.

UNIQUE SELLING PROPOSITION

• Creamolata is a diet-friendly ice cream as it is lower in calories and fat than other ice creams available in the market.
• It has a much denser texture.
• The product is Quality tested. Moreover food nutrition label is also obtained. Maintenance of cleanliness and hygiene during production is also tested and certified by various agencies.

COMPETITOR ANALYSIS

KWALITY WALLS – Whether it’s beating the heat with a refreshing and healthy Fruttare, professing your love with a Cornetto, crunching away all your worries with a Feast, celebrating precious family moments with Selections, brightening up a dull day with a Paddle Pop, celebrating sweet victories in a royal way with Shahi Delights, sharing sweet times with your beloved ones with Kulfeez.

Amul – AMUL Ice creams are made of the freshest milk and the freshest cream blended with the yummiest flavours, fruits and nuts to make you keep on asking for more.

Mother Dairy – Mother Dairy Ice Cream has always been everybody’s favorite. It is the dedicated manufacturer for Mother Dairy Ice cream with a capacity of approx. 60000 lts /day.

MARKETING

The marketing is an important part of the business because it describes how the product(s) or service(s) will be distributed, priced, and promoted. Marketing research evidence to support any of the critical marketing decision strategies, as well as for forecasting sales.

GRADING

Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.

DISTRIBUTION STRATEGY

Creamolata will be distributed through indirect channel of manufacturer-whole seller-retailer-consumer (two level channels). In this Manufacturer sells in bulk to whole sellers who in turn sells in small quantity to retailers .

ADVERTISING STRATEGY

It is essential that we drive our product into the public eye and educate the target market on this unique product. Each year, we will spend 24% of its revenues on promotional activities, which is referred to in total promotional budgeting. This large initial budget will be crucial for creating a positive buzz about Creamolata.

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

• Broachers and stall in malls and fairs.
• Awareness campaign
• Online advertisement and promotions

PRICE STRATEGY

Market skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and ice cream.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy.

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Below are the Guidelines issued by CBSE  for Teacher for Entrepreneurship project of class 12
Introduction:
The main objective of the course in Entrepreneurship is to generate in the students initiative, selfreliance and enthusiasm so as to empower them to become entrepreneurs both in spirit and performance.
A number of skills such as observation, evaluation, communication, resource mobilization and management, risk assessment ,team building etc. are also to be developed in the students. Leadership qualities, sensitivity to business ethics and adherance to a positive value system are the core issues that the course highlights while presenting different concepts related to entrepreneurship.
Such a course should necessarily have a strong experiential component in the form of practical work. The objectives of the practical work are:
1 To introduce the students to the world of business by developing in them the core skills and competencies required for an entrepreneur.
2. To develop in the students qualities such as leadership, self-confidence, initiative, facing uncertainties, commitment, creativity, people and team building, integrity and reliability.
3. To enable the students to acquire the skills and knowledge needed for conducting surveys, collecting, recording and interpreting data and preparing simple estimates of demand for products and services.
4. To guide the students to prepare a Project Report.
5. To equip the students with knowledge and skills needed to plan and manage an enterprise through case studies conducted and recorded by the students in different fields such as resource assessment, market dynamics, finance management, cost determination, calculation of profit and loss etc.

 
6. To instill in the students important values and entrepreneurial discipline.

FORMAT

1. Project Report/Survey Report
2. Viva-Voce on PW /SR
3. Case Study
4. Problem Solving

1. Project Report/Market Survey Report

a) Project Report:
Preparation of a Project Report for an enterprise involving products/services Students may be provided adequate guidance to choose a project based on their interests and availability of information and authentic inputs in the locality. The specimen proforma of project report given in the textbook may be used for preparing the report. However, mechanical preparation of the report by filling in the information in the proforma should be discouraged.
Further, as the students will be required to appear for a Viva-voce on the basis of their projects, sufficient care should be taken by the students to prepare the report after studying the various aspects involved thoroughly. In a nutshell, the project report should lead to viable enterprise.

b) Market Survey Report
Market research is the process and technique of finding out who your potential customers areand what they want. The survey may be on products and services already available in the market or students may also conduct surveys for new products and services. The report of the survey should be organised under the following broad headings:
1. Objectives.
2. Methods and tools (interviews ,questionnaires etc.) to be used to collect information.
3. Records of data and information.
4. Analysis of data and information.
5. Interpretation and conclusion.
For example, a survey may be conducted to find out the choice of households in toiletry soap,tooth paste etc. The data may be analysed to establish a pattern that may be useful to an entrepreneur.

Guidelines for assessment of Project Report / Survey Report
1. Presentation: Format, Clarity, Use of graphs, tables and other visuals, organisation, methodical recording of data and information and general neatness of execution.
2. Originality and Creativity
3. Authenticity of information and correctness of calculations and general feasibility of the project/ sustainability of conclusion drawn in the survey.

2. Viva Voce on the Project /Market Survey Report
The questions should establish that the report is the original work of the student and that the student has a reasonably clear understanding of the work carried out by him/her.
Entrepreneurial qualities such as leadership, self-belief, creativity, originality, initiative etc. may also be assessed by asking a variety of questions related to the report.

3. Case Study
A case study is a focused research on an organisation, enterprise, practice, behaviour or person undertaken to highlight an aspect that the study attempts to examine. For instance, a case study may be conducted on the pollution control methods being employed by an industry. Or a successful industrialist may be chosen as a subject of a case study to analyze and understand the strategies that the industrialist adopted :to achieve success.

Ideally, a case study should be conducted on subjects with the objectives of bringing to the fore beliefs, practices, strategies, values etc. that have made them what they are. Such studies help us to understand the way in which great minds think and operate. We may also conduct case studies on failures; why a company collapsed, how a service lost its market etc. From both the types of case study, we learn lessons; how to do something or how not to do something. They also provide valuable insight into the processes involved in an enterprise.

A few topics are suggested for carrying out case studies:
i) Drawing a profile of a successful entrepreneur.
ii) Studying a public sector undertaking and highlighting its sucess/failure, by analyzing the factors responsible.
iii) Studying a small scale unit in the locality to bring out the procedures and processes adopted by the unit to become a feasible business venture.
iv) A study of competition in business by choosing two or more rivals in the market and analyzing their strengths and weaknesses.
v) Take the school itself for a case study and analyze any two aspects of the school plant for chalking out a plan of action: infrastructure, academics, co-curricular activities etc.
vi) A case study on a thriving fast food shop/restaurant in your locality. What makes it so popular?
vii) A case study on the ways in which a business unit has mobilised its financial resources.
viii) A case study on the enterprise management techniques adopted by a business house.
ix) A case study on the marketing strategies of a sucessful consumer durable company.
x) A case study on the financial management of a Public Limited Company.
xi) A case study on any Specialized Institution that supports and guides the establishment of a small scale unit.
xii)Studying the balance sheets of two big private companies to assess their trade and credit worthiness.
xiii) Studying the inventory management of a large manufacturing industry to ascertain the processes involved for optimizing cost.
xiv) Carrying out a case study on an established industrial house/company to find out the value system of the company and how it fulfils its social commitment/obligations.
xv) Carrying out a case study on an established industry to ascertain the processes followed to reduce/prevent pollution.
xvi) Study on enviourment friendly companies and their contribution to preservation.

Assessment of Case Studies
i) Presentation: Format, accuracy, clarity, authenticity and general neatness
ii) Analysis and Conclusions

4. Problem Solving
In this session, the students will be requried to solve a problem in the form of a written test.
The examiner may choose any problem related to the units in class XII Text Book and set it for the class. The problem may be in the following areas:
a. How to scan the environment to establish the feasibility of a project.
b. Given certain figures showing the consumption pattern of a product, drawing conclusions that have a bearing on similar products.
c. Carrying out market assessment for a given product/service to ascertain the feasibility factor.
d. Assessment of Working Capital.
e. Calculation of total cost of production.
f. Calculation of break-even point.
g. Determining location of a manufacturing unit.
h. Problems in inventory control (calculation of the Economic Order Quantity and carrying out ABC analysis).
i. Applying Pricing methods to determine the price of a product or service.
j. Applying promotion mix to plan a sales campaign for a product or service.
k. Working out a simple budget for a given task or job.

Assessment of Answers
The examiner may prepare five problems which are solved by him/her before they are presented to the students. The student may choose anyone of the problems and solve it, showing the different steps/different reasons involved in the solution. If the problem does not involve actual calculations, it may not have anyone correct answer. So weightage should be given not only to the final answer but to the entire process of problem solving that the student has followed.
Originality and innovative spirit should be rewarded. The students should not be penalized for spelling errors, grammatical mistakes etc. as long as the answer is coherent. Where definite formulas are involved, accuracy should be given due weightage.

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CBSE Guidelines for Business Studies Project on Principles of Management for Class 12 are:

The students are required to visit any one of the following:

1) A departmental store.

2) An Industrial unit.

3) A fast food outlet.

4) Any other organisation approved by the teacher.

They are required to observe the application of the general Principles of management advocated by Fayol.

Fayol’s principles

1.  Division of work.
2.  Unity of command.
3.  Unity of direction.
4.  Scalar chain
5. Espirit de corpse
6. Fair remuneration to all.
7. Order.
8. Equity.
9. Discipline
10. Subordination of individual interest to general interest.
11. Initiative.
12. Centralization and decentralization.
13. Stability of tenure.

OR

They may enquire into the application of scientific management techniques by

F.W.Taylor in the unit visited.

Scientific techniques of management.

1. Functional foremanship.
2. Standardization and simplification of work.
3. Method study.
4. Motion Study.
5. Time Study.
6. Fatigue Study
7. Differential piece rate plan.

Tips to teacher

i. The teacher may organize this visit.

ii. The teacher should facilitate the students to identify any unit of their choice and guide them to identify the principles that are being followed.

iii. Similarly they should guide the students to identify the techniques of scientific management implemented in the organisation.

iv. It may be done as a group activity.

v. The observations could be on the basis of

• The different stages of division of work resulting to specialization.
• Following instructions and accountability of subordinates to higher authorities.
• Visibility of order and equity in the unit.
• Balance of authority and responsibility.
• Communication levels and pattern in the organisation.
• Methods and techniques followed by the organisation for unity of direction and coordination amongst all.
• Methods of wage payments followed.
• The arrangements of fatigue study.
• Derivation of time study.
• Derivation and advantages of method study.
• Organisational chart of functional foremanship.
• Any other identified in the organisation

vi. It is advised that students should be motivated to pick up different areas of visit.

As presentations of different areas in the class would help in better understanding to the other students.

vii. The students may be encouraged to develop worksheets. Teachers should help students to prepare observation tools to be used for undertaking the project. Examples; worksheets, questionnaire, interviews and organisational chart etc.

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CBSE GUIDELINES FOR BUSINESS STUDIES PROJECT ON STOCK EXCHANGE,CLASS 12 -2016

STOCK EXCHANGE

The students are already exposed to the Stock Exchange under Globalization in the
Economics Unit of Social Science Syllabus of class X. The Project Work will enable them
to understand the topics – Sources of Business Finance, Unit 7 of Class XI and Capital
Market, Unit 10 of Class XII.

The project work will enable the students to :

– understand the topics like sources of business finance and capital market
– understand the concepts used in stock exchange
– inculcate the habit of watching business channels, reading business journals/ news
papers and seeking information from their elders.
On the basis of the knowledge of Sources of Business Finance in class XI, the students are
expected to:
a) develop a brief report on History of Stock Exchanges in India

b) prepare a list of at least 25 companies listed on a Stock Exchange.

c) make an imaginary port folio totaling a sum of Rs 50,000 equally in any of the 5  companies of their choice listed above.

The students may be required to report the prices of the stocks on daily basis and
present it diagrammatically on the graph paper.

1. They will understand the weekly holidays and the holidays under the Negotiable Instruments Act. They will also come across with terms like closing prices, opening prices,etc.
2. During this period of recording students are supposed to distinctively record the weekly and other days under the negotiable instrument act so that they acquire knowledge about closing and opening prices.
3. The students may conclude by identifying the causes in the fluctuations of prices. Normally it would be related to the front page news of the Economic Times, For ex –
   Festivals.
   Spread of epidemic.
   Strikes and accidents
   Natural and human disasters.
   Political environment.
   Lack in faith in the government policies.
   Impact of changes in government policies for specific industry.
   International events.
   Contract and treaties at the international scene.
   Relations with the neighboring countries.
   Crisis in developed countries,etc.
   Change in season

• The students are expected to find the value of their investments and accordingly rearrange their portfolio.
  The project work should cover the following aspects;

1.  Graphical presentation of the share prices of different companies on different dates.
2.  Change in market value of shares due to change of seasons, festivals, natural and human disasters.
3. Change in market value of shares due to change in political environment / policies of various countries / crisis in developed countries or any other reasons
4. Identify the top ten companies out of the 25 selected on the basis of their market value of shares.

It does not matter if they have made profits or losses.

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