Commerce Project Class 12 ICSE

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Topics for Commerce Studies Project

Topic 1 : Marketing Stratergy

Compare marketing strategies adopted by two different companies of the same industry ( FMCG / Telecommunication / media / education industry etc.) keeping in mind the following:

• Product mix
• Price Mix
• Place Mix
• Promotion Mix

Topic 2  Consumer Court

Collect newspaper/magazine clippings of five cases filed by consumers in the Consumer Court.

Find out the rights violated, and the redressal mechanism used. What was the outcome of each case?

Topic 3 Saving Bank A/C

Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.

Topic 4 Interest Rates

Compare the interest rates offered by five different commercial banks on fixed deposits under various categories (general and senior citizens) and various time duration.

Topic 5 Stock Market 

Select five different companies across varying industries such as I.T., textiles, FMCG, Health Care, etc., included in the SENSEX. Keeping a hypothetical base money of Rupees One Lakh, invest in the shares of the selected companies. The movement of share prices selected by you should be monitored over a period of one month on a daily basis.

A uniform / standard practice of either using the opening price or the closing price on a particular day of the week should be used by all students in the class. At the end of the month, analyse your investment in a spread sheet and give reasons for your choice of scripts.

Topic 6 NIFTY 

Find out the names of companies under various sectors (FMCG, Pharma, automobile, etc) included in the NIFTY and the SENSEX. Make a chart of the same and track its movements over a period of one week.

Topic 7  Recruitment

(a) Study the sources of recruitment and steps involved in the selection procedure adopted by two companies of the same industry.

(b) Compare and evaluate the sources of recruitment and the selection process adopted by the selected companies.

Topic 8 Capital Plan

Formulate a capital plan for a hypothetical business organization. Justify your formulated plan.

Topic 9 Organisational Structure

Choose two companies of the same industry. Study their organizational structure. Also give information with regard to:

(i) Hierarchy

(ii) Centralization and delegation of authority

(iii)Flow of information (scalar chain)

(iv) Span of control

(v) Channel of communication.

 

Topic 10 SWOT ANALYSIS

Select any business undertaking. Study the selected business in terms of ownership, capital and profitability. Make a S.W.O.T. analysis and present it in a tabular form.