INTRODUCTION

The market for Deos and fragrances, as perceived in western parlance, is of a recent origin. The Deos and fragrances market had remained confined to small quantities of scents, eau de colognes, deodorants and after shave lotions.

PRODUCT DESCRIPTION

Our deo is a pure freshening agent. An explosion of vitality emphasized by the fresh citrus notes of orange, bergamot, spearmint and verbena is harmoniously blended in a green accord of petitgrain and galbanum.

SWOT ANALYSIS

Strenghts

Weakness

Opportunity

1. Increase usage of Deo due to growing taste for western sophistication

     2.  Cosmetics industry growing by 10% in India.

COMPETITOR ANALYSIS

• Fogg: – Fogg is the latest health care product. It is founded in 2013. Fogg deodorant has a royal fragrance that’s so good.
• Park Avenue: – Park Avenue is one of the biggest brands in the cosmetic industry. This one among the Best-Selling Men’s Deodorant in India.
• Axe:- Axe (also known as Lynx in the United Kingdom. Axe deodorants is very famous for their hot ads and fragrance that attracted young men to buy the product forcefully.

TARGET MARKET

TARGET MARKET OF DEO IS:

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Hoarding with celebrity as brand ambassador in big cities.

2          Use of Social Networking Websites

3          Awareness campaign

GRADING

The product homogeneity resulting from grading can bring the market closer to perfect competition, encourages price competition among sellers, and reduces 
extraordinary  profits.

PRICE STRATEGY

By producing a superior body care product, that offers more qualities than the other products available in the market, at or around the same price as the competition, consumers will hopefully want to purchase the  over the  others. There will be more qualities offered at no extra charge.

LICENSES AND PERMISSIONS

This body care product is subject to several requirements that aim at reducing the release of harmful substances into the environment during the process of manufacturing.

SALES PROMOTION

Various sales promotion techniques used are:

1. Free gifts on occasions such as Mothers ‘Day, Valentine Day etc.   
2. Discount: Special 10 % discount on buying a Couple Pack i.e. a pack containing deo for men and women both. This will make consumer buy more product and thus will lead to increase in sales.

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INTRODUCTION

We are proudly starting a new production unit for Ice cream, manned by skilled technicians, which will help to turn our new innovative idea into reality. By introducing a new, innovative and qualitative product with continuous efforts for improvement year after year, we will assure and achieve the best product market and expertise in the global trade.

Product Name: Creamolata

WHY DID I CHOOSE THIS PRODUCT

India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning into regular patrons of ice cream parlors, helping to fuel greater interest in packaged offerings in the country.

PRODUCT DESCRIPTION

Creamolata is a diet-friendly ice cream that makes it easier to enjoy the occasional scoop while still watching your waistline. It is lower in calories and fat than other ice creams available in the market.

UNIQUE SELLING PROPOSITION

• Creamolata is a diet-friendly ice cream as it is lower in calories and fat than other ice creams available in the market.
• It has a much denser texture.
• The product is Quality tested. Moreover food nutrition label is also obtained. Maintenance of cleanliness and hygiene during production is also tested and certified by various agencies.

COMPETITOR ANALYSIS

KWALITY WALLS – Whether it’s beating the heat with a refreshing and healthy Fruttare, professing your love with a Cornetto, crunching away all your worries with a Feast, celebrating precious family moments with Selections, brightening up a dull day with a Paddle Pop, celebrating sweet victories in a royal way with Shahi Delights, sharing sweet times with your beloved ones with Kulfeez.

Amul – AMUL Ice creams are made of the freshest milk and the freshest cream blended with the yummiest flavours, fruits and nuts to make you keep on asking for more.

Mother Dairy – Mother Dairy Ice Cream has always been everybody’s favorite. It is the dedicated manufacturer for Mother Dairy Ice cream with a capacity of approx. 60000 lts /day.

MARKETING

The marketing is an important part of the business because it describes how the product(s) or service(s) will be distributed, priced, and promoted. Marketing research evidence to support any of the critical marketing decision strategies, as well as for forecasting sales.

GRADING

Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.

DISTRIBUTION STRATEGY

Creamolata will be distributed through indirect channel of manufacturer-whole seller-retailer-consumer (two level channels). In this Manufacturer sells in bulk to whole sellers who in turn sells in small quantity to retailers .

ADVERTISING STRATEGY

It is essential that we drive our product into the public eye and educate the target market on this unique product. Each year, we will spend 24% of its revenues on promotional activities, which is referred to in total promotional budgeting. This large initial budget will be crucial for creating a positive buzz about Creamolata.

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

• Broachers and stall in malls and fairs.
• Awareness campaign
• Online advertisement and promotions

PRICE STRATEGY

Market skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and ice cream.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy.

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THE TOPICS OF MARKETING MANAGEMENT CHOCLATE PROJECTS ARE AS FOLLOWS

INTRODUCTION

Chocolate consumption is gaining popularity in India due to increasing income and lifestyle. The consumer demand for chocolates has only been increasing in the last few years and this has led to a greater number of companies venturing into the Indian market.

PRODUCT DESCRIPTION

NAME OF THE PRODUCT

Our company will be dealing in the manufacturing of three types of Chocolates. They are:

1. Milk Chocodose
2. Fruit & Nut Chocodose
3. Dark Chocodose

UNIQUE SELLING PROPOSITION

• Hand crafted chocolate made from some of the world’s rarest cocoa.
• Our chocolates are high quality chocolates as they are shiny brown, breaks cleanly and is smooth
• Our choclate flavor begins to fill your mouth the moment the chocolate begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder

COMPETITOR ANALYSIS

The top competitors of our product are as follows

• Cadbury : Cadbury was established originally in UK during 1824 by John Cadbury. Right now it operates in more than 50 countries across the world. 
• Nestle: Nestle is one of the top names in the world when it comes to nutrition, wellness, and health.
• Amul: Amul is part of the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is the biggest organization in the domain of food product marketing in India.

TARGET MARKET

The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion.  To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences.

PRICE STRATEGY

Price is kept Low while Promotion is kept high, Strategy is: Rapid Penetration

PROMOTIONAL STRATEGY

Advertising and promotion should be done through commercials, magazines, radio, and ads put up in places such as departmental stores. It can be done through TV advertisement, Internet, use of social networking websites.

WAREHOUSING

As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.

PACKAGING

Packing materials like  Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of chocolate.

NEED COMPLETE PROJECT AS PER CBSE GUIDELINES DOWNLOAD IT FOR FREE FROM HERE , USE CODE FREE .

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INTRODUCTION

We are planning to introduce a new product BISCUITS with some new ideas and concept.

 SWOT ANALYSIS

Strengths

Weaknesses

OPPORTUNITIES

UNIQUE SELLING PROPOSITION

COMPETITOR ANALYSIS

• Parle:- Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India.
• Britannia:- Britannia Industries Ltd is reputed as being one of the top biscuit brands in India.
• Priya Gold:- Its commercial operations, which included selling and making biscuits under the brand name Priya Gold started during October 1993.

GRADING

Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.

DISTRIBUTION STRATEGY

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Broachers in Departmental Stores

2          Broachers and stall in malls and fairs.

3          Awareness campaign

PRICE STRATEGY

Strategy: Market Skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and tasty breakfast.

LICENSES AND PERMISSIONS

Under FOOD SAFETY & STANDARDS ACT, 2006 FRAMEWORK food business organization need to take license/registration from Food Safety and Standards Authority of India.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker.

PACKAGING

Packaging refers to the act of designing and producing the container or wrapper of a product. It is the technology of enclosing or protecting products for distribution, storage, sale, and use.

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INTRODUCTION

We are now planning for to introduce a coffee in the market with some new ideas and concepts.

PRODUCT DESCRIPTION

Our Coffee is finest coffees from around the world chosen for their uniqueness, exciting flavours and quality. They are roasted in small batches to suit their individual characteristics and to get the best possible flavour.

SWOT ANALYSIS

Strenghts

Weakness

COMPETITOR ANALYSIS

• Nescafe:- Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.
• Bru:- A coffee that makes special moments of  genuine warmth and happiness
• Folgers:- Folgers developed an entirely new vocabulary to describe the “cup” qualities of its various coffees.

MARKETING

Marketing planning will be an annual requirement (with careful monitoring and changes made on a weekly or monthly basis) for the entrepreneur and will be regarded as the road map for short-term decision making.

DISTRIBUTION STRATEGY

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Online advertisement and promotions

2          Use of Social Networking Websites

3          Awareness campaign

PRICE STRATEGY

Strategy: There are expenses on selling commission, publicity, on free sampling/replacements which are to be considered.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products

WAREHOUSING

As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.

PACKAGING

Packing materials like  Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of coffee.

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