INTRODUCTION

The market for Deos and fragrances, as perceived in western parlance, is of a recent origin. The Deos and fragrances market had remained confined to small quantities of scents, eau de colognes, deodorants and after shave lotions.

PRODUCT DESCRIPTION

Our deo is a pure freshening agent. An explosion of vitality emphasized by the fresh citrus notes of orange, bergamot, spearmint and verbena is harmoniously blended in a green accord of petitgrain and galbanum.

SWOT ANALYSIS

Strenghts

Weakness

Opportunity

1. Increase usage of Deo due to growing taste for western sophistication

     2.  Cosmetics industry growing by 10% in India.

COMPETITOR ANALYSIS

• Fogg: – Fogg is the latest health care product. It is founded in 2013. Fogg deodorant has a royal fragrance that’s so good.
• Park Avenue: – Park Avenue is one of the biggest brands in the cosmetic industry. This one among the Best-Selling Men’s Deodorant in India.
• Axe:- Axe (also known as Lynx in the United Kingdom. Axe deodorants is very famous for their hot ads and fragrance that attracted young men to buy the product forcefully.

TARGET MARKET

TARGET MARKET OF DEO IS:

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Hoarding with celebrity as brand ambassador in big cities.

2          Use of Social Networking Websites

3          Awareness campaign

GRADING

The product homogeneity resulting from grading can bring the market closer to perfect competition, encourages price competition among sellers, and reduces 
extraordinary  profits.

PRICE STRATEGY

By producing a superior body care product, that offers more qualities than the other products available in the market, at or around the same price as the competition, consumers will hopefully want to purchase the  over the  others. There will be more qualities offered at no extra charge.

LICENSES AND PERMISSIONS

This body care product is subject to several requirements that aim at reducing the release of harmful substances into the environment during the process of manufacturing.

SALES PROMOTION

Various sales promotion techniques used are:

1. Free gifts on occasions such as Mothers ‘Day, Valentine Day etc.   
2. Discount: Special 10 % discount on buying a Couple Pack i.e. a pack containing deo for men and women both. This will make consumer buy more product and thus will lead to increase in sales.

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INTRODUCTION

The problem of child labor has been more serious in developing countries than in developed country. Due poverty, hunger, illiteracy, ignorance, traditional thinking and lack of proper implementation of child labour laws in our country ,the problem of child labour is still persist in our society.

WHAT IS CHILD LABOUR

As per International Labour Organization (ILO):

The term “child labour” is often defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development. 

CHILD LABOUR IN DIFFERENT INDUSTRIES

Child Labour prevails in every sector whether it is manufacturing, mining and quarrying, domestic service or hotels, restaurants and retail sector

CHILD LABOUR IN INDIA

In India child labour still continues to pose a challenge before the nation.  Government has been taking various pro-active measures to tackle this problem. However, considering the magnitude and extent of the problem and that it is essentially a socio-economic problem inextricably linked to poverty and illiteracy, it requires concerted efforts from all sections of the society to make a dent in the problem.

CAUSES OF CHILD LABOUR

Over population, poverty, parental illiteracy, lack of proper education, urbanization, availability of cheap child labour are some common causes of wide-spread child labour.

EFFECTS OF CHILD LABOUR

To keep an economy prospering, a vital criterion is to have an educated workforce equipped with relevant skills for the needs of the industries. The young labourers today will be part of India’s human capital tomorrow. Child labour undoubtedly results in a trade-off with human capital accumulation.Child labour in India                     

INDIAN CONSTITUTION PROVISIONS RELATED TO CHILD LABOUR

• Article 24 Prohibition of employment of children in factories, etc
• Article 39  Certain principles of policy to be followed by the State
•  Article 45 Provision for free and compulsory education for children

The Child Labour (Prohibition and Regulation) Act of 1986

The main object of this Act is to prohibit the engagement of children in certain employment’s and to regulate the conditions of work or children in certain other employment’s

NATIONAL CHILD LABOUR PROJECTS (NCLP)

The largest and most structured intervention in the area of child labour in India is the National Child Labour Projects (NCLP). The NCLP Scheme targets children below 14 years of age working in specific areas of hazardous work, listed as 15 Occupations and 57 processes in the Schedule to the Child Labour (Prohibition & Regulation) Act, 1986. 

EFFORTS BY GOVERNMENT OF INDIA TO CONTROL CHILD LABOUR

The child labour (Prohibition and Regulation) Act 1986 prohibits the employment of children below the age of 14 years in 16 occupation and 65 processes that are hazardous to the children’s lives and health.

CERTAIN LEGAL PRONOUNCEMENT CHILD LABOUR

•  v. Union of India: [(1982) 3 SCC 235; AIR 1982 SC 1473]
• Lakshmi Kant Pandey v. Union of India: [(1984) 2 SCC 244; AIR 1984 SC 469]
• M.C.Mehta v. State of T.N.: [(1991) 1 SCC 283]
• Gaurav Jain v Union of India: [(1997) 8 SCC 114; AIR 1997 SC 3021]

CASE STUDY

• BACHPAN BACHAO ANDOLAN (BBA)
• SAVE THE CHILDREN

CONCLUSION

Child labour cannot be eliminated by focusing on one determinant, for example education, or by brute enforcement of child labour laws. The government of India must ensure that the needs of the poor are filled before attacking child labour. If poverty is addressed, the need for child labour will automatically diminish.

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INTRODUCTION

We are proudly starting a new production unit for Ice cream, manned by skilled technicians, which will help to turn our new innovative idea into reality. By introducing a new, innovative and qualitative product with continuous efforts for improvement year after year, we will assure and achieve the best product market and expertise in the global trade.

Product Name: Creamolata

WHY DID I CHOOSE THIS PRODUCT

India is the most rapid growing ice cream market globally, with ice cream treats fast becoming a part of Indian culture. Indian consumers are turning into regular patrons of ice cream parlors, helping to fuel greater interest in packaged offerings in the country.

PRODUCT DESCRIPTION

Creamolata is a diet-friendly ice cream that makes it easier to enjoy the occasional scoop while still watching your waistline. It is lower in calories and fat than other ice creams available in the market.

UNIQUE SELLING PROPOSITION

• Creamolata is a diet-friendly ice cream as it is lower in calories and fat than other ice creams available in the market.
• It has a much denser texture.
• The product is Quality tested. Moreover food nutrition label is also obtained. Maintenance of cleanliness and hygiene during production is also tested and certified by various agencies.

COMPETITOR ANALYSIS

KWALITY WALLS – Whether it’s beating the heat with a refreshing and healthy Fruttare, professing your love with a Cornetto, crunching away all your worries with a Feast, celebrating precious family moments with Selections, brightening up a dull day with a Paddle Pop, celebrating sweet victories in a royal way with Shahi Delights, sharing sweet times with your beloved ones with Kulfeez.

Amul – AMUL Ice creams are made of the freshest milk and the freshest cream blended with the yummiest flavours, fruits and nuts to make you keep on asking for more.

Mother Dairy – Mother Dairy Ice Cream has always been everybody’s favorite. It is the dedicated manufacturer for Mother Dairy Ice cream with a capacity of approx. 60000 lts /day.

MARKETING

The marketing is an important part of the business because it describes how the product(s) or service(s) will be distributed, priced, and promoted. Marketing research evidence to support any of the critical marketing decision strategies, as well as for forecasting sales.

GRADING

Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.

DISTRIBUTION STRATEGY

Creamolata will be distributed through indirect channel of manufacturer-whole seller-retailer-consumer (two level channels). In this Manufacturer sells in bulk to whole sellers who in turn sells in small quantity to retailers .

ADVERTISING STRATEGY

It is essential that we drive our product into the public eye and educate the target market on this unique product. Each year, we will spend 24% of its revenues on promotional activities, which is referred to in total promotional budgeting. This large initial budget will be crucial for creating a positive buzz about Creamolata.

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

• Broachers and stall in malls and fairs.
• Awareness campaign
• Online advertisement and promotions

PRICE STRATEGY

Market skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and ice cream.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy.

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BUSINESS ENVIRONMENT

Business environment consists of all those factors that have a bearing on the business. Business environment is broadly categorized into two categories:  Internal Environment and External Environment    

Benefits of understanding business environment:

• First mover advantage
• Customer Focus
• Continuous Learning
• Strategy Formulation

SOFT DRINK INDUSTRY IN INDIA -INTRODUCTION

Soft drinks are known as non-alcoholic beverage containing syrup essence or fruit concentrates that are mixed with carbonated water. Soft drinks are thirst quencher, hygienic and a drink of enjoyment. Soft drinks industries are quite old. Today Pepsi and Coca-Cola are the famous brands, and both are multinational. 

TOP SOFT DRINK BRANDS IN INDIA        

• Pepsi- Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India.
• Coca Cola- It was initially introduced in the market as a patent medicine. Coca Cola is simply referred to as “Coke”, which became a registered trademark by The Coca Cola Company in the United States in 1944.
• Maaza- Mango drinks currently account for 90% of the fruit juice market in India. Maaza currently dominates the fruit drink category and competes with Pepsi’s Slice brand of mango drink and Frooti, manufactured by Parle Agro.
• Thums Up- Its strong and fizzy taste makes it unique carbonated Indian cola. As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market.

HISTORY OF COLA

The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Today, this brand is the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo.

ENTRY AND EXIT OF COLA

Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. A new Indian foreign exchange act was implemented in the year 1974. After that  government instructed Coca-Cola to either write up a new plan or to leave the country. In 1977, The Janta Party came into the power and stressed that Coca-Cola should either accept the foreign exchange act or leave the country.

RE-ENTRY OF COCA COLA

Coca Cola has re-entered India in 1993, giving its competitor Pepsi Co a huge four year heads up into the Indian market which used this opportunity to capture much of the Indian consumer’s imagination. Coca-Cola re-entered after government approval, due to the new liberalization policies that were coming to India.

COCA COLA NOW

Reaching to the masses and increasing the per capita consumption of cola in the massive landscape of India was the challenge for coke during this point of time. The rural market of India represented a major opportunity (96% of Indian population) for market penetration and a battleground for market dominance. Its mantra was “Within the arm’s reach of desire”.

ABOUT PEPSICO

PepsiCo entered India in 1989 and in a short period, has grown into one of the largest food and beverage businesses in the country. PepsiCo growth in India has been guided by its global vision of “Performance with Purpose”. This means that while businesses maximize shareholder value, they have a responsibility to all the stakeholders, including the communities in which they operate, the consumers they serve and the environment whose resources they use.

FACTORS RESPONSIBLE FOR ENTRY OF PEPSI IN INDIA

• The company knew that the political and social problems that plagued Punjab were an extremely sensitive issue for India in the 1980s. Pepsi Co’s decision to link its entry with the development and welfare of the state was thus a conscious one, aimed at winning the government over.
• The company claimed that it would play a central role in bringing about an agricultural revolution in the state and would create many employment opportunities.
• To make its proposal even more lucrative, PepsiCo claimed that these new employment opportunities would tempt many of the terrorists to return to society

THE LINKAGES

• PRESENCE OF PESTICIDES

In 2003, the Centre for Science and Environment (CSE) findings stirred the beverage industry in India. CSE claimed to find dangerous levels of pesticides in all the 57 samples of 11 soft drinks brands collected by the organization from 25 different manufacturing units of Coca-Cola and PepsiCo spread over 12 states. The study found a cocktail of three-five different pesticides in all the samples – on an average 24 times higher than norms laid down by government-run Bureau of Indian Standard (BIS).

• EFFECT ON INDUSTRY

Both Coke and Pepsi published newspaper advertisements to spread message against the report. The companies attacked the credibility of the CSE and their lab results, citing regular testing at independent laboratories proving the safety of their products

• GROUND WATER CRISIS

Coca-Cola was recently accused of ground water depletion in many areas of the country. Coca-Cola’s bottling operations – which extract hundreds of millions of liters of water from the groundwater resource – have significantly worsened the water crisis as groundwater levels have dropped sharply since Coca-Cola started its operations.

CONCLUSION

A positive change in Business Environment leads to growth of business while a negative change leads to decline in business. A business should identify the sign of threats to protect itself from negative change while it should identify the early opportunities to get maximum benefit out of it.

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INTRODUCTION TO PACKAGING

Packaging refers to the container or wrapper that holds a product or group of products. It is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. It can also be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.

HISTORY OF PACKAGING

The first packages used the natural materials available at the time:

Baskets of reeds, Wineskins (Bota bags),              Wooden boxes, Pottery vases, Ceramic amphorae, Wooden barrels, Woven bags, etc.

PURPOSE OF PACKAGING

Packaging has several objectives, some of these are:

• Physical Protection
• Information Transmission
• Marketing
• Convenience

TYPES OF PACKAGING

• Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.
• Secondary packaging is outside the primary packaging, perhaps used to group primary packages together.
• Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

ENVIRONMENTAL CONSIDERATIONS

Package development involves considerations for sustainability, environmental responsibility, and applicable environmental and recycling regulations.

The traditional “three R’s” of reduce, reuse, and recycle are part of a waste hierarchy which may be considered in product and package development.

CHANGES IN MODE OF PACKAGING

Product packaging has undergone significant change over the years. Now-a-days packaging is more than a just a container with a label stuck on it. It has become a vital opportunity to build  new brands or reinforce and add value to a positive experience of an existing  product or brand.

CHANGES IN TRANSPORTATION PACKAGING OF FRUITS AND VEGETABLES

Proper Packaging can prolong the storage life of fresh fruits and vegetables by preventing moisture loss thereby wilting. The rate of moisture loss varies with the product and water vapour permeability of the packaging film.

Wooden Pallets To Corregulated Plastic Pallets, Corregulated Fiberboard Pallets, Plastic Crates, Expanded Polysrtyrene Packaging were being used from time to time for packaging of fruits and vegetables.

PACKAGING OF MILK

Until the mid 1880s milk was dipped from large cans into the consumer’s own containers. The glass milk bottle was invented in 1884 and became the main container of retail distribution until World War II, when wax-coated paper containers were introduced. Plastic-coated paper followed and became the predominate container. Today more than 75 percent of retail sales are in translucent plastic jugs. Glass bottles make up less than 0.5 percent of the business and are used mostly at dairy stores and for home delivery

CARDBOARD PACKAGING

Cardboard packaging is one of the most common types of product packaging used, and its uses are only limited by the imagination. Everything from the simplest of products to the most expensive often come protected in cardboard. In addition to the benefits it offers consumers, this type of packaging can also have a positive impact on the environment.

PLASTIC BAGS

Plastic bags are typically made from oil, a non-renewable resource. Plastics are a by-product of the oil-refining process, accounting for about four percent of oil production around the globe.

BIODEGRADABLE PLASTIC BAGS –ALTERNATIVE TO PLASTIC BAGS

PACKAGING COST BORNE BY CONSUMER/MANUFACTURER

Packaging costs are also paid by consumers. If the product is expensive and so does the packaging that comes with it, consumers of premium brand are more often than not willing to pay the price.

PACKAGING AS MEANS OF ADVERTISEMENT

Packaging trends and innovations can influence whether the product will ever get onto the stores shelf.

REUSE OF PACKAGING

The packaging should be manufactured from the right materials, ensuring that the product inside is not damaged. Potential customers today expect packaging to be environmentally friendly. Consequently, the use of sustainable, recyclable and bio-degradable materials is essential.

CONCLUSION OF THE PROJECT

Packaging is thus considered an important part of business environment. It has changed various forms during the years. The role of packaging has also changed over the years. In old days it was used just for protection purpose but now it is used as a promotional tool and  has become an important part of the products.

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The project is attractive and made completely as per CBSE guidelines

BUSINESS ENVIRONMENT

Business Environment consists of all those factors that have a bearing on the business. Business environment is broadly categorized into two categories:

• INTERNAL ENVIRONMENT

Internal environment refers to the factors internal to the firm i.e., factors existing within business firm. These factors are generally controllable because the company has control over them and determine the potential of a company to meet the environment challenges

• EXTERNAL ENVIRONMENT

External environment refers to external aspects of the surroundings of business enterprise, which have influence on the functioning of business.

INTRODUCTION TO ANTI PLASTIC CAMPAIGN

Plastic is all around us. It forms much of the packaging for our food and drink. For many of us, it is throughout our home, our workplace, our car, the bus we take to and from work. It can be in our clothing, eyeglasses, teeth, toothbrush, computers, phones, dishes, utensils, toys. Excessive use of plastic in our day to life finally led to the starting of Anti Plastic Campaign.

WHAT IS PLASTIC AND WHERE DOES IT COME FROM

Plastics are Polymers, which are basically substances or molecules made up of many repeating molecular units, known as monomers. Monomers of hydrogen and carbon are linked together in long chains to form plastic polymers. The raw hydrocarbon material for most synthetic plastics is derived from petroleum, natural gas or coal.

EFFECT OF PLASTIC ON ENVIRONMENT

Various effects of plastics on our environment and society are as follows

1. Plastic is pervasive.
2. Plastic Pollute
3. Marine life is affected by plastics.
4. Marine life is affected by plastics.
5. Environmental Problems
6. Health Problems

USES OF PLASTIC

The versatility of plastic materials comes from the ability to mold, laminate or shape them, and to tailor them physically and chemically. There is a plastic suitable for almost any application. Plastics do not corrode, though they can degrade in UV (a component of sunlight) and can be affected by solvents – for example PVC plastic is soluble in acetone.

PURPOSE OF ANTI PLASTIC CAMPAIGN

• Provide ways for public to make a difference- reduce, reuse, recycle.
• Inform public with most updated information about the anti-plastic issues
• Communicate with the public one-on-one to promote grass root organization

RECOMMENDATION OF ANTI PLASTIC CAMPAIGN

1. Avoid the worst common plastics Polyvinyl Chloride, Polystyrene and Polycarbonate
2. Refuse plastic bags and bring your own reusable bags wherever you go – heck, while you’re at it, REFUSE all single-use disposable plastics

  PLASTIC RECYCLING IS A MYTH

Plastic cannot be recycled.  More accurately, plastic is merely donwcycled. This means that you can only turn one plastic item into a lower grade plastic product, and NOT in perpetuity as the classic recycling symbol suggests.  Most often, you just extend the life of the plastic product for one iteration until it gets trashed.

STATUS OF ANTI PLASTIC CAMPAIGN

In India the use of plastic bags has been banned in the following states:-Bengaluru /Bangalore (Ban on plastics in Bengaluru was imposed from mid march 2016), Maharashtra, Delhi, Punjab, Rajasthan, Himanchal Pradesh, Goa and West Bengal and many states are under process of implementing the same.

ALTERNATIVES OF PLASTIC BAGS

• Glass
• Reusable shopping bags
• Plastic Additives
• Paper Bags
• Biodegradable plastics

CONCLUSION AND OPINION

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Based On 14 principles of FAYOL’S on Managment

1. ABOUT BIG BAZAAR

Big Bazaar is one of India’s retail pioneers with multiple retail formats, which unite a diverse and zealous community of Indian buyers, sellers and businesses. The combined impact on business is intense: Approximately 300 million customers walk into its stores each year. Modern  retail is  intended to  drive  fresh  demand and  consumption in  new  categories. Its strategy is based on a similar understanding of the Indian consumers, the products they want, and making these products available in every city, in every store format.                                                 

2.HENRI FAYOL

Henri Fayol, a French industrialist, is now recognized as the Father of Modern Management. In his book “Industrial and General Administration” he gave the 14 Principles of Management.

3. PRINCIPLES OF MANAGEMENT

Principles of management are the guidelines to be followed by every organization. No manager can be effective if he does not follow the principles of management.

4. Application of the Principles at Glance

CONCLUSION

According to the my survey for the employees and customers of BIG BAZAAR and the interview with the manager, the 14 principles propounded by Henri Fayol regarding management are most applicable in BIG BAZAAR.

BIG BAZAAR follows division of work, Authority and responsibility, equity, order, Discipline, Remuneration, Subordination of individual interest to general Interest, Unity of Command, Unity of Direction, Espirit de Corps and Scalar Chain.

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THE TOPICS OF MARKETING MANAGEMENT CHOCLATE PROJECTS ARE AS FOLLOWS

INTRODUCTION

Chocolate consumption is gaining popularity in India due to increasing income and lifestyle. The consumer demand for chocolates has only been increasing in the last few years and this has led to a greater number of companies venturing into the Indian market.

PRODUCT DESCRIPTION

NAME OF THE PRODUCT

Our company will be dealing in the manufacturing of three types of Chocolates. They are:

1. Milk Chocodose
2. Fruit & Nut Chocodose
3. Dark Chocodose

UNIQUE SELLING PROPOSITION

• Hand crafted chocolate made from some of the world’s rarest cocoa.
• Our chocolates are high quality chocolates as they are shiny brown, breaks cleanly and is smooth
• Our choclate flavor begins to fill your mouth the moment the chocolate begins to melt on your tongue like butter and it tastes like pure chocolate rather than cocoa powder

COMPETITOR ANALYSIS

The top competitors of our product are as follows

• Cadbury : Cadbury was established originally in UK during 1824 by John Cadbury. Right now it operates in more than 50 countries across the world. 
• Nestle: Nestle is one of the top names in the world when it comes to nutrition, wellness, and health.
• Amul: Amul is part of the Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which is the biggest organization in the domain of food product marketing in India.

TARGET MARKET

The chocolate market is estimated around 33,000 tonnes valued at approximately Rs. 8 billion.  To push sales chocolate companies have been targeting mainly adult audiences. Chocolates are being presented as snack food for the new target audiences.

PRICE STRATEGY

Price is kept Low while Promotion is kept high, Strategy is: Rapid Penetration

PROMOTIONAL STRATEGY

Advertising and promotion should be done through commercials, magazines, radio, and ads put up in places such as departmental stores. It can be done through TV advertisement, Internet, use of social networking websites.

WAREHOUSING

As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.

PACKAGING

Packing materials like  Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of chocolate.

NEED COMPLETE PROJECT AS PER CBSE GUIDELINES DOWNLOAD IT FOR FREE FROM HERE , USE CODE FREE .

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INTRODUCTION

We are planning to introduce a new product BISCUITS with some new ideas and concept.

 SWOT ANALYSIS

Strengths

Weaknesses

OPPORTUNITIES

UNIQUE SELLING PROPOSITION

COMPETITOR ANALYSIS

• Parle:- Founded in 1929, Parle Products Pvt. Ltd ranks among the top biscuit brands in India.
• Britannia:- Britannia Industries Ltd is reputed as being one of the top biscuit brands in India.
• Priya Gold:- Its commercial operations, which included selling and making biscuits under the brand name Priya Gold started during October 1993.

GRADING

Grading helps consumers to get standard quality products at fair prices. Grading contributes to market competition and pricing efficiency.

DISTRIBUTION STRATEGY

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Broachers in Departmental Stores

2          Broachers and stall in malls and fairs.

3          Awareness campaign

PRICE STRATEGY

Strategy: Market Skimming pricing strategy. Price is kept high and Promotion is kept high as the product is to cater the cream layer of the society having passion for the health and tasty breakfast.

LICENSES AND PERMISSIONS

Under FOOD SAFETY & STANDARDS ACT, 2006 FRAMEWORK food business organization need to take license/registration from Food Safety and Standards Authority of India.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker.

PACKAGING

Packaging refers to the act of designing and producing the container or wrapper of a product. It is the technology of enclosing or protecting products for distribution, storage, sale, and use.

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INTRODUCTION

We are now planning for to introduce a coffee in the market with some new ideas and concepts.

PRODUCT DESCRIPTION

Our Coffee is finest coffees from around the world chosen for their uniqueness, exciting flavours and quality. They are roasted in small batches to suit their individual characteristics and to get the best possible flavour.

SWOT ANALYSIS

Strenghts

Weakness

COMPETITOR ANALYSIS

• Nescafe:- Nescafe is providing several of tests, products and choices of coffee to consumers provide what they want, gaining profits and satisfactions of customer.
• Bru:- A coffee that makes special moments of  genuine warmth and happiness
• Folgers:- Folgers developed an entirely new vocabulary to describe the “cup” qualities of its various coffees.

MARKETING

Marketing planning will be an annual requirement (with careful monitoring and changes made on a weekly or monthly basis) for the entrepreneur and will be regarded as the road map for short-term decision making.

DISTRIBUTION STRATEGY

COST EFFECTIVE TECHNIQUES FOR PROMOTION OF THE PRODUCTS

1          Online advertisement and promotions

2          Use of Social Networking Websites

3          Awareness campaign

PRICE STRATEGY

Strategy: There are expenses on selling commission, publicity, on free sampling/replacements which are to be considered.

SALES PROMOTION

Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products

WAREHOUSING

As we know that whatever is produced is not sold off immediately therefore it is very necessary for us to the finished products till they are sold off in the market. We have two options while thinking warehousing decisions one we can have our own warehouse and second we can use the hired one.

PACKAGING

Packing materials like  Bio degradable air tight bags/packets , Cardboard boxes, and corrugated boxes , plastic boxes , glass bottles etc shall be used for the packing of coffee.

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